How Oracle is Empowering Customers with Cloud ERP

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Oracle Cloud ERP- The COVID-19 crisis has forced businesses to rapidly change how they live and work. Leading organizations are reorienting their customer-experience efforts to help them meet their business needs. Technology major Oracle is one such example that has been doing its best to manage through this pandemic—from ensuring an effective crisis response to managing supply-chain disruptions, and helping customers in their cloud and digital transformation journey.

A trusted business partner in crisis

“The pandemic has been an educational experience for us,” says Lindner, as he mentions that the pandemic forced businesses to have those conversations around digital transformation that they have been ignoring for some time.

For example, Lindner believes, some of the backend functions like finance and supply chain were brought at the forefront of all the transformation. Some sectors flourished, while others faced existential crisis. The business leaders were trying to be ready themselves and helping their teams to prepare to face any contingency because of the pandemic.

“We understood that the uniqueness and the sensitivity of the situation and we stayed away from the classic sales conversations. We played the role of a trusted advisor for our customers. We saw a lot more go-lives than we had expected,” says he.

Lindner explains some of the specific steps the company did to help its customers. “For the first time,” he says, “we offered some of our products free to our customers. We were very flexible in our pricing to suit the delicate condition of our customers.”

“We extended some pieces of functionalities to our customers to ride through the crisis. We announced elevations to our SaaS offerings. We are helping our customers to shift their business models. We are offering a very seamless orchestration between the configuration of the service and customer experiences and between revenue streams and financial systems and supply chains,” he adds.

According to Lindner, all these things have made possible by common data model.  That is what customers have come to realize that the data needs to flow seamlessly between the applications within one suite, with embedded analytics.

“This allows having predictive features part of the platform and gives the tremendous advantage to redo scenario model to all those things, that our customers need to survive right now and for the next chapter of growth,” he informs.

Cloud ERP to leapfrog

The new normal caused the cloud to leapfrog in every industry and Oracle took complete advantage of this opportunity. Needless to say, the tech major is positioning itself to take more market share in cloud ERP segment. As Lindner observes, “In our pursuit you to deliver latest technology to our customers, we keep on unlocking new functionalities, for our stable core sectors and to gain access to newer industries.”

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