Customer Support vs. Customer Service: A Comparative Analysis

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In the realm of customer-focused business strategies, the terms “customer support” and “customer service” are often used interchangeably. After all, both are dedicated to assisting customers and ensuring a positive experience. In fact, “95% of consumers say customer service impacts their brand loyalty, naming easy access, self-service, and professional agents as important factors” (NICE). However, […]

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