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Businesses that recognize the value of proper alignment among their sales, customer service, and marketing teams can develop more precise marketing strategies to capture the attention of their brand’s potential customers and comprehend the customer journey to move leads smoothly through the sales funnel.
Because sales and customer service teams spend most of their working hours interacting with customers, they have a wealth of knowledge of customer’s needs and expectations, whereas marketing teams have all of the resources, techniques, and creative mindset required to create a memorable customer experience. Making these teams collaborate can help organizations create more customer-centric sales and marketing strategies.
This is possible with Inogic’s Marketing4Dynamics, a powerful Microsoft Dynamics 365 CRM and Mailchimp Integration app.
Marketing4Dynamics is a Microsoft AppSource preferred Microsoft Dynamics 365 CRM and Mailchimp integration solution. Users can ensure easy and quick access to information by syncing Mailchimp and Microsoft Dynamics 365 CRM, as well as their marketing statistics data, without having to switch from one application to another. With this tool, sales and customer service teams can view detailed information about Mailchimp campaigns and other member activities within Microsoft Dynamics 365 CRM.
This will enable data sharing between sales, customer service, and marketing teams, increasing transparency.
Here’s how to use Marketing4Dynamics in Microsoft Dynamics 365 CRM to sync sales, customer service, and marketing teams:
- Create shared customer profiles: Marketing4Dynamics allows two-way data sync between Mailchimp and Microsoft Dynamics 365 CRM. Any changes to the Mailchimp audiences or Marketing Lists in Microsoft Dynamics 365 CRM will be auto-synchronized on the other side.
Customer profiles in Microsoft Dynamics 365 CRM can be updated by the sales and customer service teams, and the marketing team can access the updated information in Mailchimp Audience.
- Communicate campaign results to the sales and customer service teams: Statistics for Mailchimp email marketing campaigns and member activities (Open, Sent, Clicked, Unsubscribed, and Bounced) are made readily available in CRM to sales and customer service teams.
This enables sales and customer service teams to be aware of marketing efforts and use this information to better serve customers.
- Track customer interactions with Marketing4Dynamics: Member interactions with the Mailchimp marketing newsletter are synced to the appropriate Contact/Lead in Microsoft Dynamics 365 CRM.
- Mailchimp campaign statistics on dashboards: A clear picture of campaign success rates is provided by visual representation of Mailchimp campaign statistics on CRM dashboards. Using the power of visualization, we can make it simple to interpret numbers and figures.
These are some of the ways Marketing4Dynamics can help you increase collaboration between sales, customer service, and marketing teams to know more about this useful integration tool’s features visit our docs site.
Feel free to mail us at firstname.lastname@example.org for a personalized demo of the app or to ask any questions related to our Mailchimp and Microsoft Dynamics 365 CRM integration app.