CRM

No matter what you are selling, but understanding your customer is the main thing in any business. You not only just sell your product, but you have to keep a regular relation with your customers. The more you understand your customer’s problems, demands, the more you are getting close to them and it helps you to build a long term relationship with them. It is like you and your customer are standing in the opposite sides of a river and it is your responsibility to build a bridge of trust between you two, and yes exactly, CRM is one of the main material to build the bridge. Customer Relationship Management a.k.a CRM is a tool that helps you to keep records of your present and potential customer.

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For me the best CRMs for Startups and Small Businesses are:

Copper CRM
Sugar CRM
GoDial