What are the types of CRM software and their benefits?

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Each business requires a different strategy from the next, which makes determining which CRM to use a battle in and of itself. CRM will benefit your business, you need to compare the different options and see which of these best suits your goals. Here are three main types of CRMs and what you should consider when deciding which is best for your business.

1. Operational CRM

Operational CRM is the most traditional CRM subset. It maintains a record of direct interactions with clients and prospects. It’s based on data entries and helps organizations monitor sales and marketing activities.

2. Analytical CRM

Analytical CRMs mine data received from every level of the organization and provide insights and intelligence to help businesses operate effectively. When used for sales and marketing (its most common application), this CRM analyzes data from multiple sources and other portals to help profile prospects.

3. Collaborative CRM

Collaborative CRM is another CRM subset that helps coordinate activities between organizations working on joint projects. Its goal is to ensure that various organizations operate in a single orchestrated manner. Often, this entails communicating with vendors and documenting the logistics for any type of outsourced goods and services.

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