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What Is Email Marketing?
Email marketing is a type of direct marketing that uses personalized, mass emails to educate and convince a lead to take a specific action, like making a purchase.
It is a highly effective digital marketing strategy. Effective email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.
This guide is for those who’re ready to commit to email marketing. If you’re unsure, you may want to read our guide on why you need to build an email list RIGHT NOW!
By using this definitive guide to email marketing, you’ll understand:
- How to build an email list full of targeted leads and buyers.
- How to optimize your emails for the highest open rates and click-through rates (CTR).
- How to automate the process of nurturing your leads and turning prospects into customers.
Why Email Marketing is Important
We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.
Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
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