Importance of Digital Marketing in Today’s World: 2022’s Scenario

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If you want to understand the importance of digital marketing in today’s day and age, then you need to know that there are various factors that influence it. We’re going to walk you through each. But first, let’s understand what the scope of digital marketing looks like. 

In 2021, the growth of digital marketing was very drastic. It gave us some splendid numbers and it is projected to beat those numbers in 2022. This article will give you insights on the increasing importance of digital marketing in 2022. 

The scope of digital marketing is very vast. As per digital marketing statistics, about 60% of the population of the world uses the internet. It rose by 20% in the past two years due to the pandemic with many businesses going online. 

Hence,  It is safe to say that it is the fastest-growing form of marketing owing to its high reach, visibility, and measurability of results. Very soon it is moving towards being the primary focus for all advertisers.

But how did the pandemic affect this industry and how did it emerge out stronger? Let’s find out. Contentsshow

Importance of Digital Marketing Pre and Post Covid-19 

The Covid-19 pandemic has truly transformed how businesses carry out operations. With health and safety concerns many businesses opted to virtually market their brands and also take customer interactions online. Right from groceries and medicines to clothing, the world has taken to the internet.

importance of digital marketing - post covid statistics

(Source: IBM)

Let’s talk a little about the pre-covid era. Small businesses in India account for about 95% of the country’s economy.  Many of these small to mid-sized companies did not believe in their capabilities when it came to technology. 

For full article read here.

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