From Implementation to Transformation: Achieving Marketing Automation Success

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Sales and marketing teams may understand the importance of automation when it comes to generating and qualifying leads, but actually achieving automation is much more difficult. When it comes to developing, managing, and optimizing automated campaigns and integrating marketing data into systems like Dynamics 365 Sales to drive sales success, simplicity and support matter most. A straightforward integration, leveraging Common Data Service architecture, is needed to marry the power of CRM and marketing automation.