Intro to Data-Driven Marketing

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The global pandemic has accelerated the need for and importance of data-driven marketing.
Data can help improve personalization, drive sales and foster loyalty – all of which are greatly
needed in a volatile business climate – and so much more. And yet many marketers have
questions about data-driven marketing today. This guide is here to help you understand what
data-driven marketing is, the associated benefits and challenges, and how to achieve success.

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