Q: KPI in marketing analysis

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Hi everyone, My professor sent me this question. I'm new in CRM and I'm not sure about the answer. Could you help me please? Thanks in advance 🙂

The evolution in customer management: integration of marketing to sales in CRM Integrating Customer Relationship Management strategies with web tools and Social platforms allows you to anticipate the customer in all of his expectations and to quickly meet all his needs.

Considering that the part of the active cycle of sales has just been released, how would the analysis of the corporate marketing area of ​​a trade fair company for integration into the CRM platform address it and on which channels would the focus be focused?

If you were to provide data to this company's CEO for the performance of the integrated area (above) in Salesforce, what would be the KPI that you would like to show?

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