Edina Realty deploys Azure AI, Microsoft Dynamics 365 to build trust with customers

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Much has been written about the potential applications of artificial intelligence and their possible impact on the way organizations will do business in the future. Whenever I read an article about the potential of AI, I get excited for the impact AI may have on everything from business processes to customer experiences.

While the future with AI certainly seems bright, it’s even more exciting to see what organizations are doing with AI today. Take, for example, the digital real estate assistant recently created by Edina Realty, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate.

Emma: An AI-Driven Digital Assistant

Edina Realty is committed to helping its 2,400 agents develop trusting relationships with every customer they serve. The firm understands the pressure agents are under to keep customers informed throughout a transaction, and to maintain relationships with customers even after closing. They also understand the importance of real-time access to information and continual communication with customers throughout transactions.

Edina Realty partnered with Avtex and Microsoft to develop Emma, a one-of-a-kind digital assistant designed specifically with Edina’s real estate agents in mind. Named for the company’s founder, Emma Rovick, the virtual assistant was created using nearly a dozen Microsoft products, including Azure, Dynamics 365, Office 365, Bot Framework, Bing Speech API and more. A custom bot application ties the functionality of these technologies together.

The result is a virtual assistant capable of supporting agents with:

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