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( votes)ERP and CRM are two important software applications that are widely used by businesses to manage their operations and customer relationships, respectively. An ERP application manages all the core business processes within an organization with the goal of providing a unified view of the organization’s data and processes, allowing for more efficient operations and better decision-making.
A CRM application, on the other hand, is implemented to manage customer interactions and relationships. This includes functions such as sales automation, marketing automation, customer service, and analytics. The goal of a CRM system is to provide businesses with a 360-degree view of their customers, enabling them to better understand and respond to customer needs.
While each of these solutions offers its unique advantages, the integration of ERP and CRM can provide further greater benefits. With the industry becoming ever more hyper-competitive, integration and automation will become fundamental pillars for the success of enterprises. According to Gartner, by 2025, nearly 70% of organizations will implement structured automation to achieve greater flexibility and efficiency. Thus, the integration of fundamental software systems for businesses such as ERP and CRM should stay a priority for enterprises to stay competitive.
Continue reading: https://www.appseconnect.com/how-erp-and-crm-integration-can-strengthen-businesses/
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