Books or structured CRM resource

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Hi,

Can anyone recommend some structured resources (preferably books) to understand CRM from ground up – strategy, selection of partners, basic tech, analysis, hurdles to implementation/ adoption, trends and anything that a marketing head needs to know before rallying resources and committing investments.

There are a plethora of blogs and videos and I am drowning in information 😞

Thanks in advance.

submitted by /u/empower_vision
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