User Review
( votes)There are so many reasons to watch a film: to repose after a rough day, to escape from reality for a few of hours, to laugh heartily, to catch up with friends, and so on. The genre divides the audience; some prefer action, while others prefer rom-coms, and teenagers prefer dramas and all that fluff. BookMyShow.com, a website that gives a myriad of alternatives when it comes to buying tickets, is one platform that connects all moviegoers.
Not long ago, our forefathers had to line for hours simply to acquire tickets to their favourite films. When customers arrived at the counter after a long wait, they were greeted by the sign “HOUSEFULL.”
Our generation, on the other hand, is fortunate in that we can get movie tickets with ease, thanks to Ashish Hemrajani, the founder of BookMyShow.com.
BookMyShow: Company Highlights
- BookMyShow was established in 1999.
- Mumbai is the head office.
- Bigtree Entertainemtn Pvt. Ltd. is the parent company.
- Business Sector – Online Ticket Booking Website – www.bookmyshow.com
- Founders – Ashish Hemrajani, Rajesh Balpande, Parikshit Dar
BookMyShow: Services
Customers were largely served by the company’s movie ticketing service. However, they now accept reservations for practically everything. You can take the following actions:
- Book Films
- Book Plays
- Book Sports Events
- Book Fairs
- Book International Events
- Book Concert
- Book Monument Exhibits
- Book Standup Shows
Founder’s Journey
Ashish Hemrajani’s adventure began in 1999, when he went on a business trip to South Africa. He worked at J. Walter Thompson, an advertising agency, after receiving his master’s degree in business administration. As a result of this adventure, his life was permanently changed. He was sitting beneath a tree listening to the radio, which was advertising rugby tickets, when an idea dawned upon him. He conducted research, analyzed the market, and devised a plan. After that, he returned to India, resigned his job, and decided to start his own company. He founded his first online company, Bigtree Entertainment Pvt. Ltd., when he was 24 years old, with his head office in his bedroom. Soon after, he encouraged Rajesh Balpande and Parikshit Dar, two of his pals, to join the firm.
“A pessimist says the glass is half empty, an optimist says it is half full. An entrepreneur looks at the empty section and adds some scotch either to enjoy the journey or be too drunk to bother” – Ashish Hemrajani, CEO, BookMyShow.
Striving for fundings
Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande began pursuing investors because they had minimal cash on hand at the moment. After witnessing their dedication to their open-minded vision, they were able to secure their first investor, JP Morgan Chase, by faxing their proposal. They were convinced and decided to invest them with Rupees 2.5 crores after receiving a ONE-PAGE fax explaining only the business idea. Following that, they launched their business under the name “Go For Ticketing,” that was eventually renamed “India Ticketing” in 2002 before settling on the moniker “BookMyShow.”
Triumphing Over
Due to apparent factors such as a lack of credit cards, net banking adoption, inadequate broadband access, and the shortage of e-ticketing software in cinemas, selling tickets online was not a simple process at the time. Despite the hurdles, they were able to operate well and employ 150 people. The Dot Com business was also flourishing.
Hemrajani had only two alternatives now: close down the firm and take the employment that the headhunters were offering him, or retain his hopes in the business, spend all of his funds, and start all over again. Hemrajani’s faith in the business was not completely shattered, and he decided to stick with it solely to get things done.
After the Dot Com Tsunami, India’s market transformed dramatically, with increased internet access, credit card and debit card services, and better infrastructure. The number of multiplexes in India increased dramatically between 2002 and 2004. They turned software solutions suppliers that provided automated ticket technology to these multiplexes out of eagerness to get back on track.With the crash, they learnt a valuable lesson: everything given out for free has no value, therefore they began charging for it. They were prepared, the situation had altered, and it was time for a RETURN! They began pursuing more investors, and in March 2007, fate smiled on them when Network 18 invested Rupees 14.5 crores in their firm, giving them a 60 percent share. Now was the ideal time to restart the ticketing industry, which resulted in the development of an evergreen “BookMyShow.com.”
Awards:
- The Hottest Company of the Year – By CNBC Young Turks Awards, 2012
- The company to watch out for – By CNBC Young Turks Awards, 2012
- Best Omnichannel Customer Experience Brand – By OneDirect Quest
- Customer Experience (QuestCX) Awards
Achievements:
- 50 million-plus app downloads
- 15 million-plus tickets sold in a month
- Two billion-plus pages viewed in a year
- 35 million-plus customers
- It covers 5500 plus screens
- Operating in 5 countries
- It provides services in more than 700 cities and towns
- Official ticketing partner of Delhi Capitals. Mumbai Indians, Pune Warriors, Kings XI Punjab. Rajasthan Royals in IPL.
- Exclusive ticketing partner for Formula 1Race
The post BOOKMYSHOW- A VERSATILE TICKET BOOKING PLATFORM FOR ENTERTAINMENT BUFFS appeared first on For all the latest on all IT Tech like ERP, Cloud, Bot, AI, IoT,M2M, Netsuite, Salesforce.
