12 Benefits of Cloud Computing

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Cloud computing has been around for approximately two decades and despite the data pointing to the business efficiencies, cost-benefits, and competitive advantages it holds, a large portion of the business community continues to operate without it. According to a study by the International Data Group, 69% of businesses are already using cloud technology in one capacity or another, and 18% say they plan to implement cloud-computing solutions at some point. At the same time, Dell reports that companies that invest in big data, cloud, mobility, and security enjoy up to 53% faster revenue growth than their competitors. As this data shows, an increasing number of tech-savvy businesses and industry leaders are recognising the many benefits of the cloud-computing trend. But more than that, they are using this technology to more efficiently run their organisations, better serve their customers, and dramatically increase their overall profit margins.

All this seems to indicate that given the apparent direction in which the industry is moving, there’s never been a better time to get your head in the cloud.

Cloud computing is a term that has gained widespread use over the last few years. With the exponential increase in data use that has accompanied society’s transition into the digital 21st century, it is becoming more and more difficult for individuals and organisations to keep all of their vital information, programs, and systems up and running on in-house computer servers. The solution to this problem is one that has been around for nearly as long as the internet, but that has only recently gained widespread application for businesses.

Cloud computing operates on a similar principle as web-based email clients, allowing users to access all of the features and files of the system without having to keep the bulk of that system on their own computers. In fact, most people already use a variety of cloud computing services without even realising it. Gmail, Google Drive, TurboTax, and even Facebook and Instagram are all cloud-based applications. For all of these services, users are sending their personal data to a cloud-hosted server that stores the information for later access. And as useful as these applications are for personal use, they’re even more valuable for businesses that need to be able to access large amounts of data over a secure, online network connection.

For example, employees can access customer information via cloud-based CRM software like Salesforce from their smartphone or tablet at home or while traveling, and can quickly share that information with other authorised parties anywhere in the world.

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