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It can be tricky to keep up with digital marketing trends as the industry changes so fast. Plus, there are many working parts to a successful digital marketing strategy or campaign – so it’s a real challenge to keep up with every aspect.
The Covid-19 pandemic transformed the way B2B and B2C companies across sectors operated as people went online to research, review, and purchase. This transformation had a huge impact on the digital marketing sector and the roles of digital marketers. But just as marketing teams pivoted to meet the virtual demand, the reopening of societies saw slumps in web traffic and online sales.
To help marketers and digital leaders navigate this new landscape, we interviewed leading industry experts on our podcast to identify key trends in 2022. This comprehensive overview of six key sectors will help you understand developments coming down the line so you can build them into your digital marketing activities.
1. SOCIAL MEDIA TRENDS IN 2022
TikTok Will Continue to Grow & Brands Need to Take it Seriously
When you talk about social media, TikTok is a platform to consider if you’re not already using it. The rapid rise of TikTok has seen the app reach 1 billion users and counting.
TikTok has enormous engagement (U.S. users spend up to 850 hours a month on the platform) and offers individuals and brands the opportunity for their videos to go viral: no mean feat in the social media realm.
Alison Battisby, Social Media Consultant at Avocado Social sees TikTok as a platform marketers need to take seriously in 2022. “TikTok’s growth over the last year has just been phenomenal. Facebook is certainly worried because so many of TikTok’s features are beginning to filter into Facebook products.”
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