User Review
( votes)To join the rank of top B2B publishers like Backlinko, with 468k YouTube subscribers and over 500,000 organic monthly visitors, you can’t wing it.
You need to set detailed content marketing goals.
We’ve got you covered. In this guide, you’ll learn how to define and measure seven essential content marketing goals for B2B publishers:
- Lead Generation.
- Brand Awareness.
- Thought Leadership.
- Organic Share of Voice.
- Roadblocks.
- Educate and Inform.
- User Engagement.
1. Lead Generation
Let’s start with the most important goal, which is tied to money going into your bank account: lead generation.
New prospects may come through whitepaper or ebook downloads, form submissions, or demo calls.
I think we can all agree on why content that engages new prospects is important. You have to keep feeding the machine.
Without new prospects, business stalls or declines.
Determining what type of content supports lead generation can get a little complicated. But stay with me.
Essentially, you need to work backward from your best prospects to find your “high-value pages.”
Defining Lead Gen Goals
This process will not work unless Google Analytics is properly configured with goals in direct relation to how they support your business objectives (and even better if values have been assigned by goal completion type).
The first step is finding what content assists in a user completing one of those predefined goals.
For full article visit here:
The post B2B Content Marketing: How to Define & Track 7 Key Goals appeared first on For all the latest on all IT Tech like ERP, Cloud, Bot, AI, IoT,M2M, Netsuite, Salesforce.
