SaaS Acquisition and Retention Metrics for Sustainable Growth

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Subscription-based services can provide companies with an amount of data that is not available in traditional offerings. With each month, year or subscription period, there is new information that aggregates into a time-series analysis of company performance. While the potential for added insights is great, there are a few challenges that stand in the way of turning the data from unknown to actionable. Companies must determine their key metrics, the tools needed to measure them, their benchmarks for success, and finally, be able to act upon new insights quickly.