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To shape an experience into one that is both personalized yet scalable across an enterprise, on aver–age, organizations are expected to use data from at least 15 different sources . Unfortunately, many CRM systems, rather than providing an integrative experience, inadvertently created systemic and informational silos as companies attempted to adapt them to their business processes.
With Dynamics 365, the Power Platform, and a customer-centric approach, building applications to deliver tailored outcomes in real time becomes a holistic endeavor.
Read this paper to learn:
- How businesses can define and deploy rules using consistent, transparent logic without burying the decisions in code;
- How to leverage Microsoft’s Power Platform while still being able to make automated, highly complex, personalized, and in-context decisions—in real time.