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Guest room transformations
Though no one would question its presence, the significant decline in guest room phone usage and revenues from calls are impossible to overlook. Guests can find other ways to communicate with hotel staff and vice versa.
Dropped calls, busy lines, or miscommunication between guests and hotel staff can contribute to an unpleasant guest experience. For instance, phone operators may not be able to answer every single call during peak hours. They may also misunderstand requests due to language barriers.
And let’s also not forget the maintenance of hardware, the telecommunications systems plus wages for phone operators, landlines are a costly investment.
With such high investment and low return, hotels need to reconsider and justify the costs with a different alternative for communication.
The hotel’s digital concierge solution can play the central role in connecting the hotel and guests effortlessly and intuitively. Hence, it is possible to remove landlines altogether.
Guests can adjust in-room amenities based on their preference using their devices. Employees are instantly notified when guests leave the room, automatically shut down electricity in empty rooms, or predict and schedule maintenance to prevent appliances from breaking down.
While some believe that the minibar represents an indulgent, others argue that items presented are highly overpriced and mediocre. Should hotels get rid of minbars too after landline telephones?
The minibars have the potential to become one of the most impactful touchpoints that enhance the guest experience. The challenge lies in creating targeted purchases through in-room minibars while meeting food hygiene standards post-COVID.
Manufacturers have been going the extra mile to ensure food and beverage are 100% tampered-free with sanitised PPE packages and warning stickers. Hotels have ante-upped its safety measures from food-safe spray to trays and storages with disinfection capabilities.
These solutions are designed to integrate with the hotel’s systems to notify staff when inventory runs low. Product data also enables hoteliers to know which are guest favourite items, shelf life, and more, thus building customisation abilities that hoteliers always strive for.
All in all, minibars can create a sustainable and profitable source of income. Instead of selling the typical uninspiring bottles of juice or water, hotels can entice guests by offering them a chance to taste the unique local flavours. Locally sourced, eco-friendly products for the minibars can elevate the guest experience while supporting local communities is an act that modern travellers are actively sought-after.
All in all…
Nearly a handful of physical touchpoints now reduced to practically one – the guests’ personal smart devices.
Not every solution listed in this series might be practical, and thus deployable, for every hotel. Unfortunately, there yet to be a one-size-fits-all solution that can provide an ultimate contactless, personalised travelling experience.
Technology investments are hefty and require buy-in from not only the C-suite but also from employees at all levels, an agile organisation culture, and adequate workforce planning strategies.
If you are a hotel owner or operator and interested in building “smart guest rooms” for your guests and “smart offices” to enhance your employees’ efficiency, thorough research and investigation into different solutions, vendors, and the above-mentioned technologies are highly vital for the growth of your business.
Don’t know where to start? Our Hospitality Resource Portal is a great stepping stone for you.
You have come to the end of Part 3 of our multiple parts series about “Unmasking the New Face of Hospitality” where we will discuss in-depth the various contactless technologies and opportunities of establishing new revenue models.
Stay tuned to our upcoming part 4 by subscribing to our TRG Blog today!
Are you in need of a solution for your hotel? Talk to our consultants and request a demo today!