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Contrary to popular belief, CRM does not come with high costs and low outcomes. CRM has been proven to increase sales and is vital to improving customer relationships and facilitating organizational growth. Below are a few ways CRM software can optimize your profit margins.
Collecting masses of data every time you have an interaction with a customer is futile if you do not organize it. Employees get bogged down with data and paperwork which can lead to improper data organization or loss of data. However, CRM increases efficacy by automating these marketing processes, allowing employees to focus on servicing customers, and finding new revenue channels.
Not only does CRM software automate data collection and entry, but it can also help automate certain marketing features, saving you time and money. CRM can generate segmented and automated email lists that allow you to send the right promotions to the right audience at the right time. Further, you can automatically send promotions to bring attention to underselling or overlooked products at any time. This automated marketing system increases sales by reaching people at the designated time without creating any additional work for your employees.
Humans make mistakes, and sometimes things fall through the cracks. Your sales team is already working to engage and follow-up with existing customers, thus making it difficult to always track potential customers who may have passively visited your website or browsed your social media channel. When these things are overlooked, however, you risk losing potential customers, and it hurts your bottom line.
CRM systems are designed to monitor and collect all of this information. Additionally, the software will create a centralized hub to display this information, making it easier to create marketing strategies and turn the data into new leads.
CRM software also allows your sales teams to capture contact information and email addresses as a normal part of the checkout process. Consumers are typically willing to give out their email addresses in exchange for deals sent straight to their inboxes and expedited shopping experiences. The software system will, then, automatically sort and display the contact information, allowing your sales team to easily access the data and increase your marketing reach.
Grow Customer Relationships
CRM focuses on one key—the customer relationship. From retail to manufacturing and distribution, today’s market is overcrowded and overstimulated for everyone. Customers now desire more personalized care in the marketplace, and creating relationships with customers is an excellent way to form a connection and increase sales.
CRM analytics tools allow you to get to know your customers far beyond surface interactions and give you a clear view of their wants and needs. You can record your findings within the system, and each contact becomes more than a profile name as you add details about their business, struggles, and goals. Building this relationship lets you serve them better while also growing your profits.
CRM software also helps you enhance customer loyalty by getting to know your customers. For example, collecting birth dates allows you to send customers birthday deals; this shows customers the human side of your business. Once you focus on building client relationships and expanding their trust and loyalty, you gain their repeat business as well as the business their word-of-mouth generates.
Automating your marketing operations and increasing leads through your CRM software allows you to grow customer relationships and drive revenue. CRM software can help you achieve uninhibited growth, but this is only the first step in total business transformation. To achieve full growth, you also need to invest in ERP and CRM integration.
Datix has over 20 years of experience in ERP and CRM software and we used our experience to create Unity, a pre-built application that seamlessly connects ERP and CRM systems. When you combine the power of both software systems, you can exponentially boost profits and streamline both back-end and front-end business operations.
When you work with Datix, we will do whatever it takes to maximize the value of your CRM solution. With our expert consultants and Unity, we will help you increase profits and achieve business-wide transformation. Contact Datix today to take the first step towards your business’s transformation.