Utilizing Existing Customer Relationship to Build Customer Loyalty through Automation and CRM

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The 21st century has seen a remarkable change in the way customers are now being attended and serviced to. Consumer concentric processes are now turning as the real mantra for scaling up the ladder of success. Not that it is new way of doing business, it is a smart way of doing your business with the relevant touch of emotions and empathy, at the same time taking care of the customer’s query efficiently. This is the need of the hour as this is the consumer’s demand of being heard and taken care of. Customer loyalty and customer retention is an age old widely practiced custom, but today, the way of achieving it has become newer and better and more automated.

It is not entirely about thinking hard about delighting your customers, but the aim is for building a rapport with them individually with and equal and unbiased attention. They have a huge role in determining your increase in cross selling / upselling, quality deal negotiation and closing, first-rate qualified prospects, higher ROI, upcoming market research analysis and subsequently finer strategizing, etc. therefore, this implies this is an obligation, more than a need, to address this rising aspect of a business culture. The efforts put in this direction will undeniably in-gather some distinguished results which your business had just thought off.

How can a robust CRM improve customer loyalty?

CRM or Customer Relationship Management gives you that greater edge to accomplish your customer loyalty and retention targets for years to come. With its features and functionality it definitely expedites your manual efforts and helps you attain more than just happy customers.

Personal attention comes into existence

An efficient CRM software helps you automate your processes and assists you in taking a closer look at your individual customer to get to the nuances like their complete details even the minute ones, ongoing queries / requirements, complaints and suggestions, etc. Very often, it becomes highly toilsome to take care of each our clients, prospects, leads and your opportunities. But isn’t it rewarding when most of them respond by saying they felt your service was up to the mark? It certainly increases the probability of your minting more and more loyal customers. Making your company their fancied destination, harvests remarkable new achievements. It is pro to pay heed to each of them as much as possible to get at the bottom to acquire a noteworthy customer loyalty rate. They will respect you for your degree of interest and care taken for them.

An Exemplary Customer Experience

It goes without saying that loyal customers are those who always prefer and buy your products and services. Therefore, one of the best ways to keep them forever loyal is to be at their service 24×7. Here, the CRM is used for handling queries and complaints all of which are resolved faster and quicker and with enhanced effectiveness due to the availability of up-to-date information. For this, tools like case management, service level agreement (SLA) tracking and a central database are used. To further, improve the overall level of customer service one can also avail of another useful tool that is service metrics. According to Gartner, 80% of a company’s future revenues will come from just 20% of the existing customers. Again, it is understood that the probability of selling to a new prospect is much less than a loyal customer.

Also Read: 4 proven ways that Sage CRM helps to build better Customer Loyalty

Sales people benefit the most from it

The full benefit comes directly to the sales team and the full best services again reach the customers. This cycle make sure the both concerned parties are equally benefiting from the alliance. Automation of day-to-day tasks including: order processing, lead management, sales forecasts, etc. this automation eliminates the need to spend the time performing the manual tasks daily task like scheduling sales calls. Time, money and efforts are saved but these result into optimization of each sales person’s performance, thus, keeping the customer experience in a perfect shape and the loyal customers even more satisfied.

Maintain ethical customer complaint process

Your customers who might also be in the form of shareholders, suppliers or clients will never have to think twice before complaining with the board of the company. Here, point to be kept in mind is the ethical nature of customer complaint management. In Sage CRM, all your security and ethical standards are maintained allowing you to shift you focus toward your business and improvising on new ways to improve the customer loyalty along with keeping all the ethics and processes in mind.

Branding, goodwill and good customer relationship with the consumer is the true profit maker for a business, which indirectly aids in expanding your business revenue. Word of mouth is still considered as the best and the most reliable source of customer feedback and new customer acquisition. If you have one loyal and happy customer he will automatically bring you another 10 customers but that is only possible if the customer is satisfied with your goods / services and you are on good terms with him.

On the other hand negative branding can hamper your business in a bigger way, suppose you purchase a mobile with a brand name and soon after purchasing, it faces some issues related to the functionality. This will annoy the customer and it will create a negative image of that particular brand not only among his references, but also on social platforms. Here, it is very important to monitor and listen to what the customer is talking about your product / services by integrating Social CRM.

How can small business take advantage of a good customer relationship?

Social Listening

Social media is one of the best ways to connect and engage with your customers, not only for technical support but also for updating your customers with new product ides feedback that you are going to launch. With Social CRM integration, you can connect with your customer on Facebook and Twitter social media tool & can build good relationship with the customers. It automatically helps in customer satisfaction and aids in the creation of business profit.

Anticipate Customers’ Needs

Customers never get disappointed if you prepare in advance of what they exactly want from your business and delight them by giving them more than they had expected. It is always best to rectify the issue in advance and inform the customer, so that customer feel safe and happy with your company, because when small issue can turn into a big problem, you may never know.

Become an Industry Leader

It is truly said that proactive approach towards business can actually help you to become leader among others. If you deliver any technology or product before customer expects it, or before any other competitor gets that product or technology, can help in leading the market and the business to earn huge profits.

What you need is a relationship balance with your customers so that there is a lower rate of customer attrition and a higher chance of customer contentment. Make them assure that your corporation does much more supplying products or services. It’s time for grassroots level precision. Make use of CRM and notice the transformation in your business! To know more, SMS SAGE to 56767 or write to Sage Software Solutions Pvt Ltd at sales@sagesoftware.co.in

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