Walgreens Boots Alliance will pursue mass personalization with Microsoft's CDP, Dynamics 365 Customer Insights

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Microsoft, Adobe, and Walgreens Boots Alliance

The next phase of the partnership between Walgreens Boots Alliance and Microsoft will include a push for “mass personalization” using Dynamics 365 Customer Insights, Microsoft’s customer data platform (CDP), the companies announced today.

The deployment of Customer Insights across WBA’s brands, in conjunction with Adobe Experience Cloud, will aim to deliver personalized healthcare and shopping offerings in their pharmacy and retail environments globally, according to the companies.

WBA has over 100 million members in its loyalty programs that it intends to unify in D365 Customer Insights “to truly personalize our omnichannel healthcare and retail offering,” said Vineet Mehra, global chief marketing officer of Walgreens Boots Alliance in an announcement.

The companies identified specific ways they expect WBA’s sales and marketing to benefit from the new efforts: