Martech Share of Stack vs. Share of Market

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Should Martech vendors focus on share of stack or their share of the true underlying market? Here's my take on it.

https://jobstobedone.substack.com/p/share-of-stack-vs-share-of-market?r=4wccx&utm_campaign=post&utm_medium=web&utm_source=reddit

submitted by /u/mikeboysen
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