New Forex Brokerage – Building a Brand

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Successful organisations understand the importance of proper branding. The best-known brands in the world are immediately identifiable by their slogans and logos. Regarding branding, there is no difference between Forex and the fashion industry. If a business can stand out in a crowded market, it has an infinitely better chance of surviving and thriving.

Forex white label services have become hugely popular in recent years. There are plenty of benefits to using these types of services, and the primary reason is the MT4 platform.

The industry is continually changing, but the one constant is the resistance from traders to change their platform. Retail traders know and trust MT4 because it is a reliable tool that gets the job done. It’s easy to use and extremely robust. It’s rare for a retail trader to switch platforms.

New brokerages would be wise to utilise this technology over anything else because that is where the customer can be found. It is much easier to entice a new customer toward your services by offering them a product they already love.

White Label MT4

MT4 is seen as the industry’s standard trading platform.

Over the years, it has evolved, with plenty of innovations being made making trading accessible and fun for many. Popcorn Technology is a company that has identified the platforms potential to attract and keep customers, amongst other things. That is why they offer it to their clients as standard.

Additionally, their white label MT4 platform integrates with all of their other systems like their CRM, PSP providers and Traders Room. They are aiming to create integrated businesses that operate efficiently and smoothly.

MT4 comes stacked with incredible tools and features like:

  • Real-time news feeds
  • Multi-currency support
  • Reliable data protection
  • All types of trading orders and MetaTrader 4 execution modes
  • Thirty indicators and 24 graphical objects for technical analysis including Fibonacci, stochastics and moving averages
  • Nine timeframes, from one minute to one month
  • Real-time quotes in Market Watch
  • History of trading operations

So, utilising a well-known piece of software is advantageous for many reasons. However, the best thing is that it is completely brandable. Popcorn will allow a business to use its services and infrastructure while allowing the client brokerage to package it how they please. The client brokerage is free to operate their business, under its own terms and with its own unique identity.

Popcorn also offers a branding service. Their highly dependable team can build websites, design logos and offer advice where needed. Forex is a specialised industry and requires a specific strategy. Popcorn can provide key visuals, and SEO optimised content to raise brand awareness.

Branding is just one of the many services that the company offers to its clients. As mentioned previously, Popcorn believes in integrated technologies. They offer a CRM, traders room, PSP integrations and an affiliate network which all operate as one system and feedback into the MT4 platform. That ensures that the brokerage is working optimally without skipping essential data. MT4 is not just a trading platform it is the backbone of a brokerage.