Business Strategy Cheat sheet After COVID-19 Crisis

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The COVID-19 pandemic has devastated businesses around the world. Companies are handing pink slips to a huge chunk of their workforce, slashing salaries, and have virtually stopped recruiting new people. Small businesses have been on the receiving end as they cannot withstand losses over a long period. This article talks about the benefits of CRM and throws light on why small businesses should plan to invest in CRM software after the COVID-19 crisis ends.

Benefits of CRM Software

Helps you find the right customer

Finding the right leads is a challenging task. It requires time and resources. Therefore, your sales team must know which prospects have the highest possibility of converting into loyal clients. A CRM software integrates marketing tools – social media, email, and automation – to select the best prospects from a pool of leads.

Helps build long-lasting relationships

To build strong and long-lasting relationships with your clients, you need to know them inside out. CRM for small businesses helps you keep track of your client’s preferences, their purchase behavior, and the products they like so that you can suggest solutions and share information that is relevant to their business. Also, it keeps track of the goals and objectives of your clients after every exchange so that the next time you are in touch with them, you can pick up from exactly where you left.

Also Read: How CRM Helps Improve Customer Relationships While Working Remotely?

Helps increase profits

You would be surprised to know that customer acquisition is about 5 times more expensive than customer retention. One of the most important benefits of CRM software is that it provides up-sell and cross-sell opportunities that increase repeatable sales to a company’s existing customer portfolio.

Helps increase employee productivity

A CRM software frees employee time by taking care of manual operations such as data entry and finding customer contact information. This allows sales representatives to focus on more important work such as building good relations with existing clients and finding new ones.

The COVID-19 pandemic will change the way businesses conduct operations. Are you ready to face the challenges? At Sage, we are home to world-class CRM software that will solidify your business tech support fundamentals and help you build an employee and customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at

Disclaimer: All the information, views and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views or objectives of Sage Software Solutions (P) Ltd.

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