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Organizations that fail to focus on marketing’s revenue-generating capabilities in today’s business and buyer landscape risk falling far behind their competition. Revenue accountability is now imperative for marketers.
It is evident that marketing has a mandate to shift their focus and approach to revenue marketing. What isn’t always clear is what that destination looks like and the path to get there. That’s why we created this informative guide – to help you better understand what true revenue marketing looks like, why it matters today and how to chart the course to get there.