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6 Reasons Why You Should Be Using Microsoft Dynamics 365 Customer Insights
More than ever before, businesses are looking for new ways to gather and utilize customer data. We’re not just talking standard demographics, either. With customers becoming more discerning by the day, businesses need to understand customer behavior — both online and in retail stores — in order to market to them effectively. This includes an understanding of how customers come to learn more about products and services, as well as where they see room for improvement in those products and services.
The more your business knows about your customers, the more competitive you’ll be. Are you already using Microsoft Dynamics 365 as your CRM platform? If so, we have good news for you. Microsoft offers an amazing customer data tool as part of the Dynamics 365 suite: Microsoft Dynamics 365 Customer Insights. Below, we’ll look at how Customer Insights works, along with 6 reasons why your business should be taking advantage of it.
How Does Microsoft Dynamics 365 Customer Insights Work?
With Dynamics 365 Customer Insights, your business can understand your customers better than ever before. Customer Insights works by first gathering customer data, and then aggregating that data with the help of Machine Learning (ML) and Artificial Intelligence (AI). With Customer Insights, those working in sales, customer support, and marketing will gain a deeper knowledge of each customer, allowing them to personalize messaging and engagement.
Straight out of the box, Customer Insights comes equipped with the Power Platform. This makes it easy to import data from just about any source, including Power BI, Power Apps, Microsoft Access, Excel, JSON, Microsoft Graph, and REST APIs. Thanks to Customer Insights’ built-in customer profiles, your staff will have a complete view of each customer’s journey. These profiles are easy to customize, too, with the ability to segment them as needed. The end result is valuable information for your business.
6 Reasons to Use Customer Insights
Are you already gathering and analyzing customer data? If so, here are six reasons why you should consider using Customer Insights to make your analysis even more powerful.
- Identifying Trends
With Dynamics 365 Customer Insights, you can recognize changes in customer trends before you competitors do. With this information in hand, you’ll be able to adapt your offerings to customer demand ahead of your competitors.
- Customer Feedback Integration
Customer Insights makes it easy to incorporate customer feedback into your existing product profiles. This gives you the ability to quickly see how customers rate products, along with how your customers think they could be improved.
- Better Business Decisions
Thanks to Customer Insights’ powerful capabilities, you’ll be able to forecast changes in the market and make smarter business decisions.
- Inventory Management
By using Customer Insights to anticipate customer demand, you can ensure that you have enough inventory for the coming weeks and months. This results in an optimal inventory level throughout the year.
- Improved Products and Services
Customer Insights can give your business detailed insight into the changing needs of your target market. By amassing and analyzing this data, you can design products and services tailored to meet your customers’ needs.
- Easy to Use
Customer data processing can be complicated, sometimes involving complex programming languages and database management. But with Customer Insights, anyone in your organization can quickly find answers to important questions, like “when should we target our audience with this messaging?”
Get the Most from Your Data with Dynamics 365 Customer Insights
If you’re already using Dynamics 365 for CRM, Customer Insights can provide you with actionable insights into your customer data. And if you’re using another CRM solution, switching to Dynamics 365 and Customer Insights can make your business more competitive than ever.
Want to learn more about Customer Insights? Contact the experts at AKA Enterprise Solutions today.
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Article by: Michael Hammons | 212-502-3900
In his role as Director of Customer Experience, Mike leads initiatives to ensure a consistent, positive experience for every customer, from setting expectations in the first meeting through ensuring satisfaction upon project completion and beyond. In addition, His goal is to help customers identify ways to leverage their existing technology investments to address new initiatives and make continuous process improvements.