Why a Custom CRM Service Module Worked Better Than Cases

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In CRM, “Cases” are the go-to feature for managing service tickets—but what if they’re too rigid for your real-world process?

In Episode 2 of Not Your Grandfather’s CRM, Steve Pestillo walks through a custom-built service module we created for a printing company client. Rather than use the built-in Case entity, we opted for a simpler, more flexible solution using Microsoft Power Platform.

Key features of this approach:

  • Custom stages that don’t follow a strict flow
  • Technical contacts pulled from flagged records
  • Team-based assignment (no queues!)
  • Kanban view for drag-and-drop stage management
  • Ticket creation directly from emails

Why did we skip “Cases”? They didn’t fit. The client needed a solution that let them zig-zag between stages, not follow a fixed path. They needed speed, clarity, and control.

The post Why a Custom CRM Service Module Worked Better Than Cases appeared first on CRM Software Blog | Dynamics 365.

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