How Have You Improved Your CRM Email Campaigns?

Hey everyone,

I just wanted to share a little victory from my recent email marketing efforts. I manage the CRM for a small e-commerce shop that sells eco-friendly home products. We’d been struggling with our email campaigns for a while—low open rates and even lower conversion rates. It felt like we were putting in all this work and getting nowhere.

So, I decided to shake things up. I started segmenting our email list more carefully and tailoring content based on recent browsing history. It wasn’t an overnight fix, but I saw a steady improvement in engagement.

Here are the tools I used for context:

• Hubspot – the CRM I used
• WarpLeads – unlimited export leads
• Reoon – trusted email verifier
• Smartlead – sending multiple emails

The result? We closed 43 sales from these targeted email campaigns in just a month. It’s not earth-shattering, but given where we started, it felt like a pretty solid win for us.

Anyone else had a similar experience where refining your CRM strategy made a big difference? Would love to hear what tactics worked for you or any struggles you’ve faced!

Thanks for reading!