User Review
( votes)We need to build parent/child relationships between customers in our system. We are a large nation-wide company (USA).
We have about 300,000 customers—many are mid-sized companies, a few are very large, and a number are very small outfits.
About 3% of our customers have "children," meaning they own other customers in our database. We are unsure how many customers fall into that 'child' category, but we estimate it may be around 10% of the total customer population.
We have an enterprise MDM system connected to our CRM, which can help us manage the data.
Our challenge is finding a reliable source for parent-child relationship data. We have a reasonable budget to purchase this data, but I am unsure where to start looking. We currently buy some data from D&B, but their parent-child values are unreliable at best, making it difficult to depend on them.
If anyone has suggestions on where we can obtain accurate parent-child relationship data, please share. It would be much appreciated.
submitted by /u/HuronChief
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