Personalization Comparison –Marketo and Dynamics 365 Marketing

Marketo Dynamics 365 Marketing In Marketo, a token is a variable that can be used in email, landing pages, snippets, web campaigns. {{lead.First Name}} With default value: {{lead.First Name : default :earthling}} In Dynamics 365 Marketing, we can add Dynamic or Static Content, Dynamic Text – e.g. {{contact.firstname}} Different types of Tokens: – Person Tokens … Continue reading “Personalization Comparison –Marketo and Dynamics 365 Marketing”