How Does Microsoft Dynamics 365 Improve the Productivity Compared to Salesforce?

Microsoft Dynamics 365 and Salesforce CRM are among the most preferred customer relationship management (CRM) software solutions. With a broad range of offerings, the two enable businesses to manage marketing, sales, and customer service effectively. 

If you’re thinking of opting for Microsoft Dynamics 365 CRM for your business but have a dilemma about whether it improves productivity more than Salesforce CRM, let’s break down the numbers, compare real-world success stories, and analyze key features to determine which one is better choice for you Microsoft Dynamics 365 or Salesforce. 

 

What Real-World Stats and Case Studies Say About Dynamics 365 and Salesforce? 

We’ve gathered insights, data, and statistics from organizations that use the Microsoft Dynamics 365 CRM solution and the one that uses the Salesforce CRM platform to get clarity on how these solutions impact productivity: 

 

Microsoft Dynamics 365 Success Stories 

• MediQuip built its xRM application development platform in Microsoft Dynamics 365 CRM and business management solution on Microsoft Dynamics GP. According to the company’s President and COO, Bill Elliott, “We increased our volume of business by more than 150%. We did this with a less than 50% increase in our overall operations staff. And our unit cost of processing a referral has fallen by 30%.” Source 

• 4C Communications adopted the Microsoft Business Productivity Online Standard Suite, which resulted in a 67% reduction in VoIP installation time. Their revenue doubled in four months, and the staff was free to focus on other growth tasks.  

• Microsoft Dynamics 365 CRM integration by Swagelok, a worldwide manufacturer and distributor of gas and fluid systems, has proven to be a game-changer. With around 2000 users who were able to capture the right information. This capability not only increased the reliability of the company but also improved its reputation in the marketplace. 

• HP Inc. replaced Salesforce CRM and partnered with Microsoft in 2016 to use its Dynamics 365 CRM. This transition helped them create a centralized customer service hub. Agents could access both customer data and product information at any time from anywhere in the world. This has increased the overall productivity of the agents, the issues were resolved quickly and efficiently, and, ultimately, the customer satisfaction score has been improved, building external trust and loyalty. 

 

Salesforce CRM Success Stories 

• Adidas used Salesforce CRM software to create a connected and personalized customer experience, boosting e-commerce revenue and improving customer engagement through automated marketing tools. 

• T-Mobile Netherlands is one of the biggest Dutch telecommunications operators integrated with the Salesforce CRM platform, which reduced processing time significantly, receiving the right higher rate of responses for the first time, taking less time to train agents, and improving staff satisfaction. Source 

• Amazon Web Services (AWS) adopted Salesforce, and Michael Egger, its director of finance, states that “We chose to go with Salesforce for its intelligence, its scale, and its ability to support our needs beyond just the basic CRM.” 

So, which CRM truly optimizes productivity? Let’s compare core functionalities.  

 

Microsoft Dynamics 365 vs. Salesforce CRM

Integration & Usability

• Dynamics 365 can be integrated seamlessly with other Microsoft products, such as Outlook, Office 365, Teams, and more. Making it a go-to CRM option to improve the productivity of the organizations heavily reliant on Microsoft tools. 

• Salesforce is a great CRM to integrate with third-party apps and tools through its AppExchange, MuleSoft, Data Cloud, Accounting Subledger, and Salesforce Connect. While it provides greater flexibility, extensive setup often requires advanced training. 

 

CRM vs. ERP Capabilities

• While Salesforce solely offers customer relationship management capabilities. 

• Dynamics 365 can be opted for both CRM and ERP functionalities, and you can opt for any one of them. While D365 CRM allows businesses to manage areas such as sales, marketing, and customer service, ERP allows finance, supply chain, warehousing, retail, manufacturing, and inventory to be operated efficiently. 

 

Licensing and Cost Considerations

• Salesforce CRM has moderate pricing at the entry level, but costs increase significantly with advanced features like Salesforce Einstein and additional add-ons. 

• However, there is not much of a price hike, even for advanced plans in Microsoft Dynamics 365 CRM. As Microsoft maintains relatively stable pricing.  

Licensing is confusing in both cases; hence, consulting a certified partner such as Soluzione IT Services to understand the best fit for your needs is recommended.

 

Customization 

• Salesforce CRM and Microsoft Dynamics 365 can both be customized to align their functionalities with business needs.  

• While Salesforce follows a standardized approach to customization that can sometimes be restrictive, Dynamics 365 offers a flexible, low-code/no-code approach, making personalization more adaptive.  

 

Deployment 

• Microsoft Dynamics 354 offers multiple deployment options, such as on-premises, hybrid, and cloud-based solutions.  
• Salesforce CRM fully deploys on cloud-based (SaaS) solutions, which may be limiting for businesses needing other deployment modes. 

 

Key Takeaways 

Microsoft Dynamics 365 CRM and Salesforce, both CRM platforms boost productivity at different fronts with different strengths. For instance:  

• Salesforce CRM is a fully cloud-based platform that promotes broader ecosystems and offers a number of user-friendly apps and AI-powered tools that are scalable and flexible.  

• However, Salesforce CRM is only a customer relationship management solution, whereas Microsoft Dynamics 365 is both a CRM and ERP solution, and it is still affordable compared to Salesforce.  

• Microsoft Dynamics 365 CRM offers great flexibility in customization for specific business needs, making it more adaptable. 

Overall, Dynamics 365 is the ideal CRM and ERP solution for your business, whether you require advanced tools such as cloud and AI capabilities, seek to enhance the productivity of existing Microsoft tools, or need advanced customization options. To better understand its licensing and features, you can contact Soluzione for tailored solutions to meet all your needs. 

The post How Does Microsoft Dynamics 365 Improve the Productivity Compared to Salesforce? appeared first on CRM Software Blog | Dynamics 365.