What’s New to Dynamics CRM: Marketing

Twice a year, Microsoft updates its Dynamics 365 solutions to ensure the software remains cutting-edge and user-focused. In their latest release, Microsoft introduced several new features designed to improve the marketing experience within their CRM platform. This blog highlights three key updates in Microsoft Marketing that can help your business enhance client interactions and optimize campaign performance.

Optimize Email Content and Design

Microsoft Marketing now provides enhanced insights into email engagement, offering detailed information about each email interaction. You can access data on the operating systems, device types, and session details of your recipients. This allows you to tailor your email design and content to the devices most commonly used by your audience. For example, some email layouts might appear differently on mobile devices compared to desktop computers. By analyzing this data, your business can fine-tune emails to improve readability and engagement, ultimately increasing customer interactions and click-through rates.

Simplify Audience Splitting for Targeted Campaigns

Reaching specific segments of your audience is now easier with the new “split tile” feature in the customer journey tool. This functionality enables you to divide your audience into smaller, randomized groups, ideal for conducting surveys, testing promotional offers, or experimenting with new email formats. You can split your audience into as many as 25 subgroups, either by number or percentage, ensuring flexibility and precision in your outreach. This feature eliminates the need to rely solely on predefined attributes, making it perfect for broad, randomized campaigns.

Target the Perfect Email Address for Your Clients

For clients with multiple email addresses on file, ensuring that your messages reach the most relevant inbox is essential for maximizing response rates. Microsoft Marketing now allows you to select specific email addresses within your customer journey with just a few clicks. Marketing professionals can choose which address type—such as personal or work—to target, ensuring that emails are sent to the most effective contact point. This feature streamlines communication and improves the likelihood of client engagement.

With these new updates, Microsoft Dynamics 365 Marketing equips businesses with advanced tools to optimize email performance. Additionally, it helps users refine audience segmentation and ensure targeted communication. By leveraging these features, your business can enhance client interactions and drive better results from your marketing efforts.

Next Steps

As a proud Microsoft partner, Logan Consulting is committed to ensuring our clients get the most out of their CRMs. Contact us today to speak to an expert.