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What do travellers really hope to gain after ticking off their must-see lists? Many are eager to immerse themselves deeper in the local culture, history, and everyday life of their destination as travel broadens the mind.
So instead of just reserving a hotel and enjoying the usual comforts, they crave experiences that will leave a lasting impact long after they’ve zipped up their suitcases.
This is where experiential travel comes into play.
Read more: Sports, Music, Wellness Tourism – What’s the Next Big Niche?
