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( votes)Twice a year, Microsoft releases updates to their Dynamics 365 platform to ensure it remains cutting-edge and user-friendly. In their latest update, Microsoft has introduced several new features aimed at enhancing the marketing capabilities within Dynamics 365. In this blog, we’ll explore three key updates in Microsoft Marketing that can help your business improve client interactions and optimize marketing campaigns.
1. Optimize Email Content and Design
Microsoft Marketing now offers more detailed insights into email engagement, providing valuable information on how your contacts interact with your emails. You can see data such as the operating systems, device types, and session details for each email opened. This feature allows you to optimize your email design and content based on the most common devices your audience uses.
For instance, some email content may display differently on a mobile device compared to a desktop. By tracking these engagement metrics, you can tailor your email designs to maximize visibility and clicks, ensuring a better user experience and higher customer engagement.
2. Easily Segment and Split Your Audience
If you want to reach a broader audience for random surveys, promotional campaigns, or testing new email strategies, Microsoft’s new “split tile” feature makes it easy. Instead of targeting specific subsets based on defined attributes, you can now randomly segment your audience.
With this feature, you can divide your audience into up to 25 groups based on either a specified number or percentage. This flexible audience segmentation is ideal for testing and exploring new strategies, allowing you to gather insights from random samples within your customer base.
3. Target the Best Email Address for Each Client
If you have multiple email addresses for a single client, it’s essential to ensure your marketing emails are reaching the inbox most likely to yield a response. The latest update now allows you to easily select which email address to target within a campaign journey.
Marketing professionals can now choose the preferred email type for each client, ensuring your communications are delivered to the address that will maximize engagement and response rates, further personalizing your outreach efforts.
Next Steps
Microsoft’s latest Dynamics 365 Marketing updates provide powerful tools to help businesses enhance their email campaigns, optimize audience targeting, and increase client engagement. By utilizing these new features, you can create more effective marketing journeys that resonate with your customers, ultimately driving better results and improving your overall marketing strategy.
Logan Consulting is committed to ensuring our clients get the most out of their CRM. As proud Microsoft partners, we are here to answer your questions about Microsoft Dynamics 365 and how Microsoft marketing can transform your business. Contact us today to speak to an expert.
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