Omnichannel Retailing-Integrating E-commerce, In-store, with Acumatica

Consumers these days expect consistent shopping experiences across multiple channels, whether they are browsing online or purchasing through retail stores. This shift comes with both a challenge and an opportunity for retailers. Acumatica, being a leading cloud-based ERP offers integration capability with e-commerce and point-of-sale systems, creating an identical customer experience across all touchpoints.

Unified Customer Experience Across All Channels

The heart of omnichannel retailing is the ability of a business to provide a steady experience no matter how and where customers are engaging with the brand. Retailers using Acumatica can synchronize inventory, price, product, and customer data across e-commerce platforms, and physical stores. Businesses can even offer a curbside pickup facility as all data is synced with each other. Checking online item availability picking an order from stores, or making a return, customer ease and quality service remains on top.

Highlights:

• Pricing stability across all channels.
• Unified customer data and order histories.
• Cross-channel pickups, exchanges and returns.

Real-time Inventory Visibility

Inventory management is the trickiest part of omnichannel retailing. Overstocks incurs higher holding costs and stockouts results in customers frustration with lost sales. Integrating Acumatica with different sales points allow retailers to track stock levels across multiple locations/warehouses to ensure the accurate inventory availability. Moreover, make informed decisions about replenishment as per demand.

Highlights:

• Inventory data centralization.
• Faster Order processing and fulfillment.
• Control over Stock levels.

Seamless Mobile Integration

Mobile commerce is booming, more customers are using smartphones and tablets to buy products. Acumatica’s mobile integration capabilities allow retailers to get advantage of this platform for providing better shopping experience. By syncing product information, customer accounts, and inventory levels with other channels business makes it easy for shoppers to chose the stage as per convenience.

Highlights:

• Mobile-friendly shopping experience.
• Smart Business strategy.
• Mobile point-of-sale (POS) for in-store and pop-up locations

Integrated E-commerce Solutions

Acumatica robust integration with leading e-commerce platforms like Shopify, Magento, and Big Commerce is a competitive edge for it. Retailers can manage their online storefronts effortlessly while maintaining connectivity with backend system. Product catalogs, order details, and fulfillment statuses are all synchronized between e-commerce stores and Acumatica’s ERP. Customer online orders are process accurately and efficiently as well, also Acumatica supports a wide range of payment methods.

Highlights:

• End-to-end integration with popular e-commerce platforms.
• Quick order processing.
• Support for multiple payment methods and gateways.

Optimized Order Fulfillment and Shipping

Fast and accurate order fulfillment is the leading benefit of omnichannel world. Acumatica integration with other channels automate order processing with faster and better fulfillment rates. Orders are picked, packed, and shipped efficiently, with the supports of multiple fulfillment methods, including ship-from-store, click-and-collect, and drop shipping Acumatica is leading the way in omnichannel retailing. Furthermore, real-time tracking with prompt updates helps customers keep updated throughout their shipping journey, enriching the whole shopping experience.

Highlights:

• Automatic order fulfillment workflows.
• Multiple fulfillment methods support
• Order tracking in real time.

Conclusion

Omnichannel Retail is a future, and Acumatica is helping retailers sail over this deep with ease. Acumatica’s eCommerce and in-store integration provides a consolidated system. Businesses deliver seamless, personalized, and efficient customer experiences across all touchpoints. Embracing this approach is helping retailers not only meeting the expectations of today’s intelligent shoppers but also placing themselves for long-term success in a competitive network.

Businesses can now focus on what really matters: delivering exceptional customer experiences that drive sales and builds brand loyalty.

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