User Review
( votes)Discover how the revenue architecture Bow Tie model enhances customer retention and drives sustainable growth.
Author: congruentX
If you’re pouring more and more into your sales funnel and not seeing the growth results you hoped for, it might be time to expand your funnel into a bow tie.
Historically, to grow revenue, businesses have taken a linear approach (aka the sales funnel). However, the marketing and sales funnel does not give you the whole picture. As the MarketingProfs, experts in training and consulting for B2B marketers, explain, “the classic model was a simple map for growth with step-by-step directions:
- Identify leads that, over time, turn into opportunities.
- Turn those opportunities, over time, into deals.
- If you want to grow faster, you need to win more deals.
- And to win more deals, you need more leads.”
And for decades, this was the winning formula. But, in today’s dynamic business landscape, sustainable growth goes beyond just the acquisition of new customers. You need to become a revenue architect, selling more to your current customers by crafting a robust revenue architecture for sustainable growth.
When you put your revenue architect hat on, the work doesn’t stop once you win the deal. And if you have a SaaS business in particular, this is the key to recurring revenue.
Introducing the Bow Tie Model
Technically, you aren’t ditching the funnel altogether. You’re actually turning it on its head (well, side if we’re being literal) and expanding your horizons with the customers you’ve already worked so hard to get.
The Revenue Architecture, Bow Tie model, begins with the stages of Awareness, Education, and Selection, narrowing when you win the deal, and the customer commits. As the funnel widens again on the Customer Success side, it progresses through Onboarding, Adoption (where the desired outcome is met), and finally, Expansion, which includes retention, renewals, upsells, or cross-sales. Achieving Recurring Impact indicates high customer satisfaction and their continued desire for your product or service.
A well-designed revenue architecture aligns with your business objectives and seamlessly integrates with your customer experience strategies. This is where strategic leadership comes into play, guiding the creation of a framework that leverages data, AI, and innovative approaches to drive revenue.
Looking for Revenue Management Consulting?
At congruentX, we excel in aligning your people and technologies to establish a comprehensive revenue architecture. Our RevOps consulting services transcend traditional methods, emphasizing client-focused, outcome-driven strategies. By leveraging your existing assets, we are here to enhance your strengths and help you elevate your customer’s experience and business results.
Our team consists of industry leaders, including Microsoft MVPs and certified trainers, who bring extensive experience and innovative insights. If you’re looking for CRM integration for RevOps, from optimizing your CRM investments to crafting a new revenue strategy, we’re dedicated to partnering with you through every step of your journey.
Creating a successful revenue architecture demands strategic leadership, market insight, and a customer-centric approach. With congruentX as your business partner, you can fully unlock your potential and achieve sustainable growth. Let us help you build a revenue architecture that propels your business forward.
We’re Here to Help!
For further insights into our revenue operations consulting and a personalized approach, reach out to us. Whether we work with your existing revenue architect or becoming your stand in revenue architect, together we can develop a roadmap for sustained revenue growth.
The post Beyond the Sales Funnel: Embracing the Revenue Architecture Bow Tie appeared first on CRM Software Blog | Dynamics 365.
