{Do you know} Improve engagement and compliance with double opt-in in Dynamics 365 Customer Insights

Today  I am going to share my thoughts on improving engagement and compliance with double opt-in.

Let’s get’s started.

Double opt-in adds great value to the email marketing, so ensuring a high quality, engaged subscribers base by requiring users to confirm their subscription through a follow-up email.

This process not only reduces spam complaints and bounces rates but also enhances sender reputation and supports compliance with  data protection regulations, 

By implementing double opt-in, marketers can cultivate a more effective email marketing strategy, leading to increased open and click-through rates and a better overall brand experience for subscribers.

New feature details:

• Administrator can enable double opt-in at a compliance profile level and easily enforce double opt-in flow for all the forms using the compliance profile.

• Use familiar concepts like triggers and journeys to orchestrate the double opt-in process, allowing you to customize the process to meet your business needs.

• New contacts (or leads) won’t be created until the customer has confirmed their opt-in keeping your contact and lead lists free of bad data.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

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