Link Customer Feedback to Churn

Hey, I am Heading Product at a FinTech. Currently I use Zendesk for ticketing. This flows to snowflake + looker for insights. I need a better way to link feedback to Churn. I am prioritizing Feedback and potential impact on churn is important. Right now, we just do it manually but its getting out of hand. How can I automate this? What all variables do I need to account for here?