Is Generative AI set to create the perfect multi-modal experience for every customer?

With ChatGPT's newest update, we're witnessing a significant shift towards a multimodal AI experience. The integration of voice capabilities and DALL·E 3 for image creation into the large language model is allowing a much wider scope of content creation on the fly.

The implications are vast – from creating more immersive and personalized content to enhancing user experiences with interactive and multi-sensory elements. For example, chatbots can be enhanced with voice capabilities and image generation, and online user experience can be improved by generating diverse personalized content automatically based on their inputs or profiles. In fact, every communication with your existing customers can be textually and audio-visually personalized automatically based on their details if you integrate Generative AI effectively.

All that is still mostly in theory, though. How are you applying or plan to apply the latest multi-modal AI models to improve your customer experience? Should CRM software like SAP CX integrate multi-modal updates or is AI still not accurate enough to depend on?