What Is Marketing Automation?

Marketing automation refers to the utilisation of technology and software to automate diverse marketing tasks and workflows. It involves employing bespoke CRM (Customer Relationship Management) systems, marketing automation tools, software, and platforms to streamline and optimise marketing campaigns. By automating repetitive tasks like email marketing, lead nurturing, social media scheduling, and campaign tracking, businesses can save time and resources whilst enhancing their marketing efforts.

Digital marketing automation enables personalised communication, segmentation, and targeting, allowing companies to deliver pertinent content to their audience appropriately. This ultimately leads to enhanced efficiency, heightened customer engagement, and improved conversion rates.

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