Are CRMs dead?

The CRM is no longer seen as the definitive source of records for enterprises in collecting customer data. Instead, it has become just another SaaS tool that cannot handle the complex data architectures that modern enterprises have created.

Some of these limitations are:

• Opinionated – CRMs enforce a proprietary data model to represent your business entities, and you will have to hack it to match your own definition or push other than customer or sales data
• Inflexible – Models can’t be easily recomputed as your organization grows. You have to be cautious when starting to build your CRM properly. Otherwise, you’ll end up with messy and unusable data and have to start again from the beginning
• Locked up – APIs were great for the old world but limited when talking about synchronizing/updating a large amount of data. Data is managed and owned by our CRM and can’t be easily accessible for other providers/services.

Instead, Data warehouses are flexible, unopinionated, and secure – so the perfect candidate to be the new system of records. What Is missing is the system of engagement on top of the warehouse –

That's what we're building at Cargo. What do you think guys?

We extended our thoughts here => https://www.getcargo.io/blog/why-snowflake-is-the-new-salesforce