Advice on Keap, or otherwise?

SMB owner here. Multi-location wellness. B2C marketing tactics include digital ads, SEO, local SEO, reputation, and email. typically short sales cycle. remarketing.

we desperately need a CRM for the database itself, sales pipeline management, attribution and email marketing.

team is small so operating simplicity is important.

support is important to all SaaS tools we use.

i have evaluated many options. Keap was pushed forward by a team member. i narrowed to Zoho but backed off given support concerns. looking closely at AirTable.

there are many informed readers on this subReddit that might save me from making a poor choice. what should focus on on?

thanks in advance for sharing your input. i hope to reciprocate.