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( votes)Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to create an effective marketing plan that will grow our business, especially in the world of startups. Furthermore, it is all too easy to get distracted by the shiny new trends in marketing that promise to bring more reach than ever before. But these trends often do not support the business in its entirety. The best marketing plan is created when we take a holistic approach that invests in each element of our business.
As I’ve built my business over the last few years, I’ve learned many marketing lessons the hard way. While there is no replacement for your own experience, if you want to develop a marketing plan that truly works, keep reading.
Marketing must-haves
The importance of taking a holistic view of your business and your marketing cannot be overstated. Your marketing strategy needs to consider everything from the product itself to the ease of accessing your website. Also, from the cohesion of your social media to the seamlessness of your order fulfillment. If even one element of your business is out of sync, all of the money you are spending on marketing will not be as successful as possible. Every single part of the customer’s journey, from first meeting your brand to receiving their first product, is vital to your success. If we only invest in some elements and not others, we may miss out on potential customers and revenue streams.
For example, when we first began marketing our product, we almost exclusively ran online ads, ignoring all other types of communication. But once we started to add in SMS marketing, we saw an immediate lift in revenue. From there we were able to keep growing and build a consistent stream of income.
It is also, of course, crucial to create a strong social media presence with content that reflects the nature of your business and entices audiences. Use ambassadors and influencers across all social media platforms to provide social proof of your product’s efficacy. And, allocate resources to those that have the highest return. Finally, if customers come knocking on your door, you need to be ready to answer. Make sure you have the infrastructure in place to handle customers who may want to reach out. Build out an email and text system that can support your ad strategy and makes customers feel supported.
Do not get siloed into just one aspect of marketing. Invest in and include every element of your business in your marketing strategy. As a result, you will see how, in turn, every element of your business is able to work in tandem to help you grow.
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