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( votes)Nykaa‘s Colossal Success says it all.
The place which Falguni Nayar, founder of the multi-brand cosmetics retailer, Nykaa occupies today bears testimony to the fact that with the right approach, undying passion, and education, women can reach the pinnacle of success. With all the ardor that she could muster, Falguni constructed an empire which began off small but has grown to be worth over 200 crores!
It is not easy to bid adieu to one’s job at the age of 50 and give birth to an entrepreneurial ambition. Falguni Nayar, an alumnus of IIM Ahmedabad, is one such person who did not think twice before quitting her well-established job of a managing director at Kotak Mahindra Capital Company.
In an interview with Livemint, she mentioned, “I’m an adventurer…I was never a good swimmer but I would always be the first to jump in. The thought, what if I break a leg? doesn’t occur to me.”
Her opponents scoffed at Nayar’s decision to enter the beauty industry at the age of 49, but she persevered because of her courage, dedication, and enthusiasm. “Entrepreneurship is an adventure that needs courage. Age and experience are not liabilities. When you are young, it is easy because there is no downside. Typically, with age, you somehow put these constraints in your mind that you have enough to lose if you do not succeed”, Nayar adds.
She founded her firm in Mumbai, where she was reared, after being inspired by entrepreneurs like as Ajay Bijli of PVR Cinemas and Ronnie Screwvala of UTV. Their self-assurance and willingness to look for new challenges in life really stimulated her. She realized she wanted to be an entrepreneur after watching her father operate a modest bearings company. During her childhood, the stock market and commerce were frequently discussed in her home. “Plus, I am a Gujarati,” she affirmed in an interview with Livemint.
The Driving Force
Falguni thought that India was in need of an online cosmetics and wellness program. She also wanted the Indian women to feel powerful and confident. The idea to set up an online platform struck her when she was at Sephora, a multi-brand beauty store where she was enticed to buy items costing hundreds of dollars. “I wanted to replicate that in India — a multi-brand retailer selling the best beauty, plus a lot of education to help customers…I wanted to stand for those women who want to be beautiful for themselves, not for men or other women. Indian women were ready for that and that’s why they related to Nykaa. It was a type of empowerment.”- Falguni Nayar.
Nayar foregrounds the importance of converting customers into purchasers. She believes that the company will draw to a close if they stop spending on client acquisition and become tremendously lucrative. However they have selected this balanced business approach, which in her opinion is long-term viable.
A Singular Identity in the Market
She has effectively selected over 850 companies and 35,000 goods, bridging the gap and altering the way women buy. The company has a solid presence in several cities across India, with 17 locations. Nykaa Luxe and Nyka On Trend are the two retail formats. Luxe carries Indian and worldwide beauty brands, as well as Nykaa Beauty, an in-house beauty line, and On Trend, a line of popular market items.
In March 2016, the young but incredibly successful online beauty brand debuted private labeled bath and body care products. Nykaa operates on an inventory-based approach and has warehouses in New Delhi, Bangalore and Mumbai, where it sells all major brands.
The brand’s connection to its creator is indelible, and it stems from her unwavering commitment to her idea. Nykaa, derived from Nayika, which means “life’s actress,” is unquestionably the ideal name to both adorn and encourage women. Bravo to the company and to the woman who never ceases endeavoring and always surpasses her own goals. Nykaa’s journey will undoubtedly see greater success in the future years with Falguni Nayar at the lead.
The place which Falguni Nayar, founder of the multi-brand cosmetics retailer, Nykaa occupies today bears testimony to the fact that with the right approach, undying passion, and education, women can reach the pinnacle of success. With all the ardor that she could muster, Falguni constructed an empire which began off small but has grown to be worth over 200 crores!
It is not easy to bid adieu to one’s job at the age of 50 and give birth to an entrepreneurial ambition. Falguni Nayar, an alumnus of IIM Ahmedabad, is one such person who did not think twice before quitting her well-established job of a managing director at Kotak Mahindra Capital Company.
In an interview with Livemint, she mentioned, “I’m an adventurer…I was never a good swimmer but I would always be the first to jump in. The thought, what if I break a leg? doesn’t occur to me.”
Her opponents scoffed at Nayar’s decision to enter the beauty industry at the age of 49, but she persevered because of her courage, dedication, and enthusiasm. “Entrepreneurship is an adventure that needs courage. Age and experience are not liabilities. When you are young, it is easy because there is no downside. Typically, with age, you somehow put these constraints in your mind that you have enough to lose if you do not succeed”, Nayar adds.
She founded her firm in Mumbai, where she was reared, after being inspired by entrepreneurs like as Ajay Bijli of PVR Cinemas and Ronnie Screwvala of UTV. Their self-assurance and willingness to look for new challenges in life really stimulated her. She realized she wanted to be an entrepreneur after watching her father operate a modest bearings company. During her childhood, the stock market and commerce were frequently discussed in her home. “Plus, I am a Gujarati,” she affirmed in an interview with Livemint.
The Driving Force
Falguni thought that India was in need of an online cosmetics and wellness program. She also wanted the Indian women to feel powerful and confident. The idea to set up an online platform struck her when she was at Sephora, a multi-brand beauty store where she was enticed to buy items costing hundreds of dollars. “I wanted to replicate that in India — a multi-brand retailer selling the best beauty, plus a lot of education to help customers…I wanted to stand for those women who want to be beautiful for themselves, not for men or other women. Indian women were ready for that and that’s why they related to Nykaa. It was a type of empowerment.”- Falguni Nayar.
Nayar foregrounds the importance of converting customers into purchasers. She believes that the company will draw to a close if they stop spending on client acquisition and become tremendously lucrative. However they have selected this balanced business approach, which in her opinion is long-term viable.
A Singular Identity in the Market
She has effectively selected over 850 companies and 35,000 goods, bridging the gap and altering the way women buy. The company has a solid presence in several cities across India, with 17 locations. Nykaa Luxe and Nyka On Trend are the two retail formats. Luxe carries Indian and worldwide beauty brands, as well as Nykaa Beauty, an in-house beauty line, and On Trend, a line of popular market items.
In March 2016, the young but incredibly successful online beauty brand debuted private labeled bath and body care products. Nykaa operates on an inventory-based approach and has warehouses in New Delhi, Bangalore and Mumbai, where it sells all major brands.
The brand’s connection to its creator is indelible, and it stems from her unwavering commitment to her idea. Nykaa, derived from Nayika, which means “life’s actress,” is unquestionably the ideal name to both adorn and encourage women. Bravo to the company and to the woman who never ceases endeavoring and always surpasses her own goals. Nykaa’s journey will undoubtedly see greater success in the future years with Falguni Nayar at the lead.
The post <strong>“Think Big, But Start Small”- The Colossal Success of <em>Nykaa</em> says it All.</strong> appeared first on For all the latest on all IT Tech like ERP, Cloud, Bot, AI, IoT,M2M, Netsuite, Salesforce.
