Dynamics 365 Marketing and Power Automate Release Wave 1

Microsoft Dynamics 365 and Power Platform 2022 Release Wave 1 has arrived, and Microsoft showcases new innovations that provide instrumental capabilities to revolutionize your business. This blog will focus on Dynamics 365 Marketing.

The Microsoft Dynamics 365 release encompasses features across Dynamics 365 applications, including Marketing starting April 1st, 2022. Review the regional deployment schedule here.

What’s new with Dynamics 365 Marketing?

Moments-based

• Create precise journeys with the added granularity of conditions based on attributes captured from the event trigger
• Level-up your SMS messaging with reply logic using flexible keywords leveraging fuzzy-logic and semantics
• Create reminder journeys that are easy to configure without the overhead of creating a cascade of branches to check the qualifying action after each action
• Target specific contacts and leads using the updated segmentation builder

Data and AI

• Create variations of your engagement based on unique properties of your customer type. Images and even calls to action can have a variety of options based on the target’s data. AI can be leveraged based on their profile, but also past interaction data – without code
• Non-developer personalization of emails using predefined dynamic text
• Speed up the creation of your emails with enhanced reusable content

Collaborative apps

• The addition of a built-in Microsoft Teams chat enhances team collaboration
• Take advantage of all your customer activity data in a unified view connecting Dynamics 365 Marketing, Sales, and Customer Service, and trigger journeys based on data updates in any of those apps without code
• Engage with your customers by creating triggers from one journey that can connect to another journey…

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