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What to Measure? Everything!
Linda urges healthcare finance leaders to go beyond traditional revenue and expenses when thinking about measurement. Dig into the details! Consider comparing supplies versus equipment, or direct versus indirect expenses. Compare provider performance or location against location, revenue by insurer, or the profitability of certain treatments or services over others. Challenge yourself and your team to look beyond the “standard” financials and explore how things like capital improvements, revenue and expenses related to patient care and procedures, participating in new payment models or offering new products and services, will impact the bottom line.
Sage Intacct customer Paige Oldham, CFO of Health Solutions did just this, and now enjoys more visibility and streamlined efficiencies, telling us, “We can combine different kinds of KPIs all in one report for a much clearer picture of what’s going on with the business. I have [everything] all in one place and can drill-down as needed, which helps immensely.”
The lesson learned? You won’t know until you measure.
Communication & Collaboration
What good is measurement if it’s done in a vacuum? Practice success hinges on everyone working towards the same goal and having a clear understanding of the health of the business today, and where it is trending for the future. Linda recommends that healthcare finance leaders find ways to enable members of your team, and broader members of the practice, to have access to tailored dashboards and reports. That way, whether it’s a specific provider, department, entity or location, or other functional area of the business, they know where they stand, what they are accountable for, and how they directly impact and influence practice success.
If you have a means to communicate and collaborate in an automated way within your finance system, that’s even better – your team will spend less time creating reports and more time on strategic work that will help move the practice forward.
Go Beyond the Financial
While strong financial reporting is critical, don’t underestimate the power of combining financial, clinical, and operational data to uncover a deeper level of understanding and a more sophisticated way to measure the success of your practice.
Consider how Virginia Jones, PhD and COO of Village Family Dental took reporting to the next level: “The system identifies which offices or service lines are making money (or not), so we can decide which lines of business to expand or reduce. Expanding on pediatrics and OR cases and reducing certain insurance carriers has increased revenue by as much as $40,000 per month. After we started offering frenectomies and sleep apnea services, it was simple to evaluate each one’s profitability and determine contributing factors.”
Perhaps your providers want to see revenue or expenses by patient, per visit or per procedure. Or, perhaps executives want to understand profitability by provider, the impact of entering a value-based contract, or the potential revenue from adding a new service like Virginia and her team at Village Family Dental. Combining financial, clinical, and operational data all in one place enables healthcare finance leaders to move away from simply reporting on the events of the past and shift gears to strategically predicting the future of the practice.
Interested in more tips, tricks and best practices from Linda around dashboards, reports and KPIs? Watch our on-demand webinar “Mastering Financial Dashboards & KPIs for Practice Success.”
Melissa O’Dowd
Melissa O’Dowd is Principal Industry Marketing Manager, Healthcare at Sage Intacct.