What is Microsoft Dynamics 365 Marketing?

Dynamics 365 for Marketing is a marketing automation application offered exclusively on Microsoft’s Unified Interface platform. Microsoft has taken the time to enhance the marketing application’s functionality in order to meet the gold standards of all Microsoft products. In most cases, Dynamics users are accustomed to working with third party applications which require an integration with Dynamics. This is not the case with Dynamics 365 Marketing. By being on the same platform and sharing a database, the marketing application can seamlessly connect with other applications such as Sales. The functionality of Microsoft’s Marketing Application takes it one step further by leveraging business intelligence. A few key features of the marketing application include Segments, Customer Journey’s, Event Management, Portals and Webinars.

What is Included in Microsoft Dynamics 365 Marketing?

Core Marketing

Within the Dynamics 365 Marketing application is a number of solutions that have been compiled together in order to meet the needs of all Microsoft’s marketing users. The backbone of the marketing application is provided by the core marketing features in Dynamics. These features include email marketing, customer journeys, behavior tracking, lead scoring, marketing pages, and more. All core features of the marketing application are exclusive to Dynamics 365 Marketing.

Event Management

Dynamics 365 Marketing also provides Event Management. Event Management helps marketing users promote in-0person or webinar events. Regardless if the event is in-person or a webinar, the marketing app offers all attendees access to an online portal that allows participants to review the events schedule, speakers, and to even register for the event. Like the Core features of the marketing application, Event Management is exclusive to Dynamics 365 Marketing.

Dynamics 365 Customer Voice

Dynamics 365 Customer Voice is not exclusive to Dynamics 365 Marketing, however when you purchase the Marketing Application, Customer Voice is included. Customer Voice is a great way to create new online surveys while being able to analyze all of the results.

Dynamics 365 Connector for LinkedIn Lead Gen Forms

Included in Dynamics 365 Marketing, the Connector for LinkedIn Lead Gen Forms provides users a way to take their generated leads on LinkedIn and import them  directly into Dynamics 365. This tool is a terrific time saver for all sales teams. Dynamics 365 Connector for LinkedIn Lead Gen Forms is also available separately as an add-on for other Dynamics 365 products.

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