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The coronavirus pandemic has changed the way we do business. Customer expectations are at an all-time high level and their buying habits have also transformed. Companies that solely depend on brick and mortar stores need to increase their online presence. And those who have been operating online need to redesign their campaigns according to the new-found customer needs.
2021 is knocking at the door. Companies need to up their game and make themselves relevant for the post-covid era.
Here are a handful of crucial digital marketing trends that businesses must watch out for in 2021.
1. Short-form videos will rule the scene
Short-form videos are the newest way of making your mark in the minds of your customers. But, and I say the “BUT” in capital letters, don’t think it’s an easy job. It may appear that ways but it isn’t. It requires a great deal of customer research and strategizing to understand how to communicate your brand message in the carefree tone of the short-form videos.
Short-form videos are ideal for Gen Z customers because of their meager attention span of just 8 seconds (and being a millennial, I was scolded for having an attention span of 12 seconds. Darn it!)
Social media platforms are transforming as per changing customer behavior. Instagram reels, YouTube shorts, and Snapchat’s new action bar indicate that people consume bite-sized content.
I researched how CMOs are rejigging their marketing investments and found that in Q2 of 2020, almost 25% of marketing budgets were allocated for social media. Now that’s an impressive increase of 13% from 2019.
If you are searching for new ways of finding customers and retaining the existing ones, short-form videos must top your marketing plan.
2. Marketing automation will significantly multiply your productivity
Marketing automation has been dominating the scene for quite some time now. Research reveals that around 67% of marketing leaders are already making fair use of marketing automation tools. But technology is ever-changing and 2021 is going to see some significant improvements in marketing automation techniques.
As a smart marketing leader, you must invest in creating multiple touchpoints for reaching your clients. Please note that today’s generation is online 24/7 across numerous devices ranging from PCs and laptops to mobile phones and tablets. An office-going person may search for your product through their mobile phone while traveling on the bus. Upon reaching their office, they may look for customer reviews on their company’s PC. Further, they might pose the question on the company’s website through their mobile phone and expect to receive the answer on their tablet.
If you want to reach a significant proportion of people and provide a better experience to them, you will have to invest in marketing automation tools. There is no escape!
Also Read: Here’s What People Are Saying About Marketing Automation
3. Personalisation is the key to grab the customer’s attention
Although people are worried about data privacy and governments are framing strict rules and regulations, about 72% of shoppers still like to engage with personalized marketing. Customers are least interested in opening emails that don’t provide relevant information and, in most cases, unsubscribe from them.
As a company that wants to increase its customer base, you need to provide engaging content to your customers. There are two ways for it. The first one is to increase the size of your content team. Hire more content writers, copywriters, and graphic designers who can churn out high-quality content and create eye-catchy designs. The second way is to implement machine learning solutions like the Persado that uses emotional sentiments and language nuances to produce attention-grabbing and engaging material.
The more personalized content you create, the better you will hold your customer’s attention.
Conclusion
Digital marketing allows you to leave a concrete imprint in the minds and hearts of your customers. But the trends are changing rapidly. The covid-19 pandemic has only exacerbated the situation. If you want to stay relevant in the post-covid era, you need to monitor the market carefully, study the changing customer behavior, keep an eye on your competitors, and implement new digital marketing solutions.
At Sage Software Solutions (P) Ltd., we are home to world-class ERP software and CRM software that will solidify your business tech support fundamentals and enable you to build a customer-centric organization. To know more about it, SMS SAGE to 56767. You can also write to us at sales@sagesoftware.co.in
Disclaimer: All the information, views, and opinions expressed in this blog are those of the authors and their respective web sources and in no way reflect the principles, views, or objectives of Sage Software Solutions (P) Ltd.
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